Content pillars: the answer to structuring business content creation
It’s 4pm on a glorious Sunday in Greece. You are sauntering, submerged in the democratic delights of the Parthenon’s rich and compelling history, when you have a sudden realisation. Your deadline for the piece on this mighty monument is due imminently. Panic ensues. The heritage, the architecture, the geography, the experience; endless content options abound. Discombobulated with these conundrums you sit down and begin to write at speed. STOP.