After years of working in the industry we wanted to develop a company who work with integrity and who wanted to create authentic brand voices. Customer service matters to us and we take pride in how we work and who we work with. Our clients are part of our community. We believe in face to face meetings because we want to see your brand and understand how it works. We don’t believe in faceless content generation which is generic, broad brush or artificially generated.

Words should not be a secondary consideration. In a world where the graphic is often the hook to stop scrolling, words are often neglected or generated by AI. We don’t believe that is the best way for businesses to build authentic and meaningful client relationships. If the words fail after a visual hook, people don’t stay around, and the brand can actually loose credibility which is why it is important to have quality words.

Search engine results are also optimised by the words you use. Content is king in the digital world so don’t compromise in one area to hook in another. Good story tellers understand the importance of both visuals and words working together. At Xiliant, we understand words and how they work. We understand stories and the art of capturing an audience. We understand that consistency, integrity and authenticity are key for audiences consuming content.

Content is the only way you communicate with your audience, and in the digital world that content is there forever. Being consistent and building a community is the best way to build your brand and grow your business, that’s why you need to partner with a company who understand the content journey. Navigating the content journey as a partner you collaboratively create content, benefiting from the expertise of Xiliant to communicate in your brand voice, your brand values and your story.