Content pillars: the answer to structuring business content creation

It’s 4pm on a glorious Sunday in Greece. You are sauntering, submerged in the democratic delights of the Parthenon’s rich and compelling history, when you have a sudden realisation. Your deadline for the piece on this mighty monument is due imminently. Panic ensues. The heritage, the architecture, the geography, the experience; endless content options abound. Discombobulated with these conundrums you sit down and begin to write at speed.

STOP.

Business storytelling: a hidden marketing tool

Did you watch Welcome to Wrexham, season three, on Disney+? You did! Amazing! Ryan Reynolds and Rob McElhenney will be thrilled. They have successfully got you to engage with their business story. Sadly, not everyone has the commercial power to share their business story live on a major streaming platform, but that doesn’t mean you can’t harness the power of the business story.